Adult Swim and Ubisoft’s “Far Cry 2” Introducte sounds of african HIP HOP scene with free online “African Swim” EP.
This music project gives our viewers the chance to be among the first to experience this up-and-coming genre of African music, which until now, has been largely unknown in the United States,” said John O’Hara, executive vice president, Adult Swim and sister network Cartoon Network Ad Sales & Marketing. “It also gives our partners at Ubisoft the perfect platform to introduce their new title, Far Cry 2, and really immerse the target audience in the authentic sights and sounds of Africa that inspired the game.
Ubisoft is excited to be the official sponsor of Adult Swim’s new creative project, the African Swim EP, which brings an independent music genre to the mainstream, said Tony Key, senior vice president of marketing and sales for Ubisoft US.
Music and video games have always gone hands-in-hand, and whether it’s by playing Far Cry 2 or listening to the African Swim EP, both Ubisoft and Adult Swim are happy to be exposing our audiences to two artistic mediums inspired by the raw beauty and fascinating culture of Africa.